MLS home search is one of the most important pieces of a real estate website. It provides value (i.e. listing details) that can be exchanged for contact information (example: homes by email). Those conversion points account for a large chunk of the leads generated on many REALTOR® websites.
When adding MLS home search to a WordPress real estate website, there is no better choice than the IMPress for IDX Broker plugin. Co-authored with our parent company, IDX Broker, this free plugin seamlessly integrates their home search services into any WordPress.org-based website.
This video takes a deep look into the functionality added to a real estate website with IMPress for IDX Broker and an IDX Broker account.
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