The quality of your logo speaks to the quality of your brand. It makes the first impression on all your clients and leads, and can really take your real estate website up a notch.
As covered in Part 1 of our series, look and feel, color choice, typography, and dimensions are important elements to consider. But how can you ensure you get a logo that perfectly fits your brand and your budget?
Thanks to crowdsourcing design services, getting a good logo can be inexpensive and relatively easy!
What is “Crowdsource Design?”
Crowdsourcing the creation of your logo means multiple designers each submitting unique concepts for your review. With a wide variety of styles and interpretations to choose from, you’re sure to find a designer that compliments your brand identity.
How It Works
Each design project is based on a contest in which talented designers compete to have their logo concept be your final pick.
Like any contest, before you begin, you should set some ground rules. First, you’ll need to complete an online brief that identifies your preferred tone and style. Next, you must set a budget. Some providers have created packages to choose from, while others leave the price up to you. The general rule of thumb: the more you spend, the more (and higher quality) designs you’ll have to choose from.
Within days of starting the contest, you could have dozens of logos to choose from. Once you select your favorite, you’ll work directly with the winning designer for final tweaks.
Ideally, once you find a designer that you enjoy working with; they can become an ongoing resource for other design needs like fliers, business cards, community guidebooks and more!
However, should you not be impressed with any of the submitted logo designs, most providers offer a money back guarantee.
Where to Go
Arguably the best known in the market, 99designs offers a great user experience. You can browse through thousands of examples for inspiration and review past contests for a feel of the process.
Their four pricing options range from $299 to $1299. As could be expected, the more expensive options provide more designs from their top-quality designers.
Or, consider the Brand Identity Pack. Along with a logo, you’ll receive designs for business cards, letterhead, envelopes, and a Facebook cover image. Prices range from $599 to $2499.
If you find a designer you like, hire them for a 1-on-1 Project. These are perfect for getting additional layouts of your new logo.
A lower cost option, DesignCrowd offers contests in 5 packages ranging from $99 to $699. The biggest difference you’ll see is in the number of designs you will have to choose from. The $99 package includes 1-3 designs from a single designer and you can add business card and stationery designs at checkout.
Designhill offers a similar design contest service as 99designs. Package pricing has options from $199 to $1249, which is comparable to similar providers and they even offer the same branding bundle.
Where Designhill differs is with their store and directory. They offer a Readymade Logo Store which is a quick, low-cost way to get a logo. You simply pick an existing design, then change the color, font, and company name. Expect prices from $50 to $150. Designhill’s freelancer directory is also quite unique. You can browse an array of products and services for everything from fliers to banner ads.
With so many great resources, there’s no reason that every real estate agent, team, and brokerage shouldn’t have a great looking logo to suit their personal brand and their pocketbook.